About us

At Ladbrokes Betting & Gaming Limited, our heritage spans over six decades as we continue to serve the regulated British gambling market with distinction. Established on 1 October 1963, we have a rich history that has allowed us to develop into one of the most recognizable and trusted names in the industry.

Our commitment to providing an exceptional gaming experience for customers across Great Britain is unwavering. We pride ourselves on our strong presence both online and offline, offering access through thousands of betting shops as well as our comprehensive online platform. This blend allows us to cater to a wide range of preferences while maintaining robust UKGC licensing that ensures fairness, security, and transparency.

One of the primary differentiators for Ladbrokes is its dedication to incorporating safer gambling controls into every aspect of our operations. By making it easier for customers like those in cities such as Aberdeen to set deposit limits, take breaks from gaming through time-outs, or even exclude themselves completely if needed, we underscore our commitment to responsible and enjoyable betting.

Our product offering extends beyond the traditional realms of sports betting and casino games into bingo and more. This variety is aimed at ensuring there's something for everyone within our platform. We strive not only to provide a broad choice but also ensure that each experience—whether accessed through apps, browser, or in-store—is seamless and secure.

A significant strength lies in our comprehensive mobile capabilities, allowing users convenient access from anywhere at any time. Whether utilizing the app optimized for both iOS and Android or navigating seamlessly through responsive design on their smartphone's web browser, Ladbrokes' offerings are always tailored to meet the evolving needs of its diverse customer base.

For customers situated in Great Britain, our interface defaults to English, thereby ensuring ease of use across desktops and mobile platforms. However, it is worth noting that we restrict access from jurisdictions where local laws prohibit online gambling or for which we do not hold necessary licenses. As a brand deeply rooted within the regulatory framework set by the UKGC, transparency remains one of our core values.

At Ladbrokes Betting & Gaming Limited, we believe in providing not just entertainment but also a safe environment that supports responsible gaming practices. Our presence is guided by the principles laid down by the UK's regulatory body to ensure fairness, player protection, and adherence to the highest standards of business conduct.

Through our extensive brand heritage, commitment to safer gambling, comprehensive product offerings, robust security measures, and strong focus on customer support, we aim to provide an unparalleled gaming experience for all who choose Ladbrokes. Whether from Aberdeen or any other location within our licensed territories, every interaction reflects a deep understanding of the needs and values of our diverse user base.

In line with regulatory standards, we direct customers towards external resources like GamCare should their betting activities pose any risk to themselves or others. This emphasis on support further underscores Ladbrokes' position as a leader in promoting healthier gaming practices within an environment that balances entertainment value with safety guidelines.

Our history has allowed us to learn from the past and evolve into a platform catering not only to sports enthusiasts but also those seeking variety through casino games, bingo, and more. This multi-faceted approach ensures we stay relevant while maintaining our core values of fairness, security, and customer satisfaction.

In essence, Ladbrokes Betting & Gaming Limited stands as a testament to the importance of staying true to heritage even as it adapts to meet changing times. Through its long-standing commitment to responsible gaming practices and continuous efforts towards innovation, this British brand not only maintains but cements its place in the hearts (and screens) of many across Great Britain.

This multifaceted approach ensures that whether you are situated in a bustling city like Aberdeen or other areas within our licensed territories, Ladbrokes has something for everyone.